Founded in 2008, iPinYou is the largest programmatic ad buying demand-side platform (DSP) in China, which accounts for 59.8% market share of China’s branded programmatic buying and awarded as the best programmatic buying platform by Google Double Click, Baidu, and Tencent. After receiving pre-IPO funding from the exclusive data partner China Mobile and other investors, iPinYou started to expand its business internationally. The new U.S.-based office is dedicated to connect overseas brands with China market and help Chinese brands to explore international markets. iPinYou is the single source for advertisers to target their most sought- after audience. It has integrated with all dominant ad exchanges in China with 24 billion daily ad exposures. Its independently developed OPTIMUS™ system is China’s first intelligent ad optimization platform which widely supports mobile, PC and video ads, as well as cross-platform ads. iPinYou’s vision is to connect people with information.