Ayu’s venture in digital world started in 2008 when she launched her own online shop built on top of Multiply and WordPress platform. An entrepreneur at heart, she then ventured into the fashion industry, managing clothing lines & retail channels. Her passion for all things digital expanded when she joined Female Daily Network, Indonesia’s No.1 Women media and community platform. In 2013 she decided to move to China to join OPPO, where she helped built its online presence and customer retention globally, through e-commerce & customer centric approach. Today, Ayu is currently working for TCL Telecommunication as a Global Lead for E-commerce and Digital Technology.