Over thirty years in the sporting goods/lifestyle industry, 20 of them in Asia Pacific, based in Hong Kong and Shanghai. From an Italian sport brand extending reach in Asia and developing an owned multifunctional platform in the region, to an American iconic lifestyle brand revamped and strengthened by new ownership and management team, to a Fortune 500 USA headquartered company managing several global brands leading in outdoor, young lifestyle and denim. Dealing with multitude of countries in the region at different level of development, while also
gaining exposure to businesses in Middle East, Israel, Mexico and various countries of Latin America.
Managed different business models over the years, reflecting the large variety existing in Asia, from licensing to distribution, franchising, direct country management, owned and operated retail and online business, with specific focus on e/commerce market in China.